It’s time to update fish fans on the state of the fishy nation. I hope all of you, like us, feel the same sense of promise that 2013 holds for aquarists and ocean lovers. We cannot, however, ignore that low-overhead online sales and the global recession continue to pound the shit out of retail stores. While this trend is true of most retail stores, it creates a unique problem amongst aquarists and hobbyists and the whole pet industry. With other products, the market can shift to online sales and all that consumers lose is marked-up prices and face-to-face time with professionals, but for animals lovers, it kills your access to the livestock and it’s all pointless without the fish. Each aquarium is dealing with this reality in its own way, but we believe a fundamental shift is needed to ensure the hobby continues in the future. Total Aquarium has been in Moorebank for over 10 years. The size of the building, the power to run all those tanks is drastically outdated. While we made every effort to refurbish, replumb, and rewire the store, we also came to realise that this trend is not going to disappear anytime soon and we need bigger changes.
It’s not about doom and gloom, so here are our plans! Total Aquarium will have a moving sale, starting Saturday the 2nd of February 2013. STOCK TANKS, RACKS, FISH, CHEMICALS, SPEAKERS, HEATERS - ALL PRICED TO GO. March 2013, we will be setting up our online store and new aquarium in Hammondville (2 minutes away). Lower overheads and a smaller warehouse means that we can afford to keep up the supply of fish of the greatest quality and variety, which has always been our number one goal.
What does this mean for you? It means better priced fish, more fish variety, continued access to natural ocean and reverse osmosis water, a greater variety in frozen and dry foods (Brightwell, API, Seachem, Biotec and more), filters, heaters and all the accessories at online prices from professionals.
We remain dedicated to the hobby, and while you can’t stop rumours, we want to assure you that we will not pull the same disappearance act of other aquarium stores. This is a move and a chance to focus and upgrade the business.
So drop in this February to pick up a bargain! If you own a truck or consider yourself strong, then please let us know, so we can guilt you into helping us move to our new location.
Peace out fish fans, see you soon.